The most important issue when shopping on an e-commerce
site is finding what you want. This can be achieved through easy-to-use
navigation but if you have a sizable number of items, you need an effective
and intelligent search facility. Customers don't
always spell correctly and they don't always know what you've called
products. There is nothing more frustrating that searching for a 'razor'
and not finding anything only to realize that the product is cataloged
by keyword as a 'shaver'.
Take the search to the user in the user's
own terms. Let the user express their needs in their own words and not
be dependent on the way the vendor has chosen to describe the product.
If you don't want customers puzzling over search
terms, ISYS is your answer. A leader in high performance information retrieval,
ISYS compensates for misspelled words and establishes synonym links so
that a search for one word can find you others.
Best of all - ISYS provides dynamic html
conversion. You can maintain your catalog in a database and ISYS will
convert it to HTML as it serves it to the browser. ISYS SQL templates
allow you to present your products in a fully customizable and consistent
fashion, while the search functionality takes the load off your database
and increases the scalability of your site.
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